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We will be conducting Business Building Seminars during the Expo.  Seminar topics will be discussed by experts in their fields, successful entrepreneurs, and business owners.

 

 

Seminar Room # 1

Start-Ups

Time	Topic
2 – 2:50	Business Startup Basics  – Home Based Business Tax Advantages	Learn about entity options and tax and legal implications of each. How to leverage the tax advantages of home based businesses.
3 – 3:50	Business/ Marketing Plan Development	Learn the need for, the benefits of, and the key components of a business and marketing plan.
4 – 4:50	Credit/Bank Financing Options	The traditional methods of financing and obtaining credit which all businesses need.
5 – 5:50	Angel Investors, Venture Capital Options	For certain kinds of enterprises these options may be the best solution for obtaining capital.
6 – 6:50	Alternative Financing Options	When bank and angel investment is not possible, alternative financing options may provide a good solution. These options include 401k financing, receivable financing, crowd funding, and grants, etc.

 

Seminar Room # 2

Marketing

Time	Topic
2 – 2:50	Marketing & Sales Basics	Learn the time-tested basics of marketing which are the foundation on which every successful marketing campaign depends, including the 5 P’s (Product, Price, Place, Promotion, Position). Learn options for organizing your sales function, sales compensation plans, the funnel approach, sales strategy, and learn the fundamental steps to making a sale.
3 – 3:50	Market Research	Learn how to get data to determine your target market.
4 – 4:50	Business Networking/ Referral Marketing	Effectively use word of mouth/referral marketing utilizing the various networking organizations in our area.
5 – 5:50	Internet Marketing /Social Media	Learn how to utilize the internet and social media to promote your business
6 – 6:50	Web & E-mail Marketing Optimization	How to use SEO (Search Engine Optimization), PPC (Pay Per Click), and how to get highly ranked on search engines.  Also learn the basics for conducting and e-mail marketing campaign.

 

Seminar Room # 3

Advanced Topics

Time	Topic
2 – 2:50	Business Resources & Government Programs	Learn about private resources and government programs, including free programs.
3 – 3:50	Franchising & Licensing Basics	Discover the advantages and disadvantages of franchise ownership, franchise development, and business licensing.
4 – 4:50	Leveraging Technology in Business	Learn how technology tools can help you be more productive.   For example: how to use the cloud, cell phones, CRM, tablets, etc.
5 – 5:50	Entrepreneurial Success Stories	Hear local successful entrepreneurs share the stories of their success.
6 – 6:50	Real Estate Investing	Learn traditional and non-traditional tactics for successful real estate investing.

 

The Excelsior Institute’s mission is to help start-up businesses and small to medium sized businesses by providing education, training, information, and access to resources.  This Expo is the first in a series of programs intended to provide opportunities for businesses to grow.  We will be conducting a series of boot camps that will provide in-depth education on all the topics a business needs to get started and be successful.

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